Become a data-driven C-Suite today.

The data-driven organization relies on data analysis and interpretation instead of assumptions or intuition to make strategic decisions. Through this approach, companies can better serve their customers and identify areas for improvement. For the C-suite to become data-driven, the entire organization must be involved, including everyone from sales and marketing to the C-suite. Here are some tips for becoming a data-driven organization:

Foster a culture of innovation: Make data a central part of your business strategy and instill this mindset across all levels of the organization.

Empower everyone to utilize data: Ensure that data is easily accessible and implement tools to facilitate collaboration and comprehension.

Utilize data for decision-making: Establish and review goals using data and use it to determine the company's direction and strategy. Base all decisions on evidence and act on future predictions.

Measure and analyze operations: Engage diverse groups in creating analyses and thoroughly measure and analyze every aspect of your operations to drive growth.

Grouped data, at group level.

• Aggregated close variants and their volume.
  
• A reliable Visibility metric that passed all its challenges.
  
• A metric that makes SERP features usable: % of searches that end up clicking on organic results.